How to Sell Microgreens: Guide and Tips for Beginners

Learn how to sell microgreens, one of the most profitable crops you can start growing. Setting up a microgreens farm is low cost and requires minimal space. Plus, you can start harvesting and selling your product after a couple of weeks from planting.

Learn even more about microgreen with this book:

Microgreens: The Insiders Secrets To Growing Gourmet Greens...
47 Reviews
Microgreens: The Insiders Secrets To Growing Gourmet Greens...
  • Amazon Kindle Edition
  • Woods, Clive (Author)
  • English (Publication Language)

Where Can You Sell Microgreens?

If you are looking to start a side hustle with your microgreens farm at home, check out and explore your options where you can sell your product. There are various market channels available, and each has its pros and cons.

How to Sell Microgreens: Guide and Tips for Beginners

Restaurants

If you are in a city where there are tons of restaurants, that is an excellent opportunity to start selling microgreens. They could add your product to their dishes.

Most restaurants like to support local farmers. Getting local produce is also beneficial to them than getting ingredients from national distributors as you can offer them fresh and better-quality microgreens.

Restaurants are excellent customers if you are selling microgreens as they will likely order from you regularly.

Local Markets

Local markets are another excellent option for selling microgreens, like farmer’s markets and grocery stores. Especially in grocery stores and co-ops, their products often ship from a distance, which wouldn’t be as fresh as what shoppers want. That means you can fill the need for quality and fresh microgreens by delivering them in stores.

Local farmer’s markets also provide an excellent opportunity to gain a foothold in the market when selling microgreens. However, competition here is tight, and it can be a challenge to earn a good profit if your business is new.

Home Delivery to Customers

Home delivery remains a bit untapped, yet extremely profitable market channel when selling microgreens. It is similar to delivering your produce to restaurants and grocery stores, but this time, you have individual households signed up for your subscription service.

If you have a website, customers can sign up and pay for your microgreens, and then deliver them to their homes on a weekly or monthly basis.

If the restaurant and local market channels are saturated, home delivering your microgreens to customers is a great alternative. However, you may need to have a good number of customers to earn a decent profit for this. Home deliveries can be time-consuming as well, mainly if you deliver your product yourself.

How Should You Sell Microgreens?

A microgreens business can be a lucrative side hustle if you do it right. Check out this guide on how to sell microgreens from setting the price to marketing and delivering it to your customers.

Price Setting

When setting the price for your microgreens, you should consider two things: your overhead and labor costs. The 2 will be different depending on the sales channel, so your pricing material shouldn’t be the same if you are using various channels.

For example, labor costs when selling microgreens in a farmer’s market the entire day is high, including the costs for packaging. The same thing goes for home deliveries. Meanwhile, restaurant deliveries and wholesale orders have low labor and overhead costs.

How to Add Value

Adding value to your product is vital when selling microgreens. It helps boost sales of the business, gain more customers, and increase the satisfaction of your existing clients.

Some of the simple ways to add value to your microgreen products are providing samples for your new products and offering information flyers. You can include a bunch of recipes for cooking with your microgreens.

For a local business, you can also hold touring events of your microgreens farm for your clients.

Most Popular Greens

Before you start selling microgreens, explore the most popular microgreen varieties first. Especially if you have a small farm, select a few products that the local market will likely flock to, instead of growing and selling all varieties.

One of the popular microgreens is radish, which is widely used by home cooks and chefs for its unique spicy flavor. It is also low-cost and comes in different colors like purple and green.

Another popular option is peas. It is easy to grow and produces a massive yield. Basil and curled cress are also common ingredients in various dishes like salads that restaurants may need. Chard, amaranth, and beet microgreens are also in demand for their bright colors to liven up meals.

Check out this Microgreen Growing Kit, which is top-rated:

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Niche Market

The best option for your microgreens business to thrive is to look for a niche market if local market channels become saturated. Doing market research to find out what other companies are selling is a smart move if you want to know how to sell microgreens.

There are 3 categories of microgreens business: those selling common microgreens, unique varieties, and all microgreen types.

Don’t be afraid of competition, but taking advantage of the untapped market can help boost your microgreens business.

Different Marketing Strategies

Selling directly to grocery stores, restaurants, and local markets can boost your microgreens business. However, if you want to know how to sell microgreens better, consider different marketing approaches to get your business out there.

Consider partnering with other local farmers in co-ops or set up roadside stands. Word of mouth sales also remains a simple but effective marketing strategy. Setting up a website or using social media platforms will help you reach a broader customer base for your business.

Packaging

One of the costs you have to consider when selling microgreens is the packaging. Having your microgreens packed in simple plastic bags is enough if you are selling your produce to restaurants. However, grocers may want something more attractive packages than plastic bags.

You can use simple bags, trays, or plastic clamshells. There are also paper-based packing materials if you want something more environmentally friendly. However, note that the cost of your packaging will eat out of your profits, so choose wisely.

How to Sell Microgreens: Guide and Tips for Beginners

Other Important Notes

Although a microgreens business is a nice side-hustle, you should know how to sell microgreens if you want to earn a decent profit. Don’t forget to do your research before starting to venture out into growing and selling microgreens.

Understanding the Local

Your microgreens business will only prosper if there are enough customers to buy your products. Explore the local market and determine if your demographic is ready or has the money to buy your products. Check if there are lots of restaurants and high demand for fresh and local microgreens in your area.

Understand Your Customers

Find out what your customer wants and needs. For instance, you can note what individual customers or restaurant requests in terms of microgreens varieties they like.

Repeat customers are vital for a growing business, and you’d want to develop a rapport with your customers for that.

Conclusion

It can be lucrative if you know how to sell microgreens and where to sell them, like in restaurants, local markets, and home deliveries.

Last update on 2020-10-28 / Affiliate links / Images from Amazon Product Advertising API

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Jill Sandy

Jill Sandy

Jill is a sustainable focus gardener. She loves decorating her home backyard with beautiful landscape design and creative garden care techniques she develops herself. You can reach her at jill@constantdelights.org

Chanh Ho (MD, MPH)

Chanh Ho (MD, MPH)

Chanh is our Head of Medical Review. He is a research physician at Oxford University Clinical Research Unit. After accomplishing the program of level 1 sub-specialty in Pediatrics, he was awarded the Chevening Scholarship for his Master’s degree of Public Health in the University of Edinburgh in 2019

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